Speedy Session: Leasing and Marketing When Your World Has Gone Crazy

Speedy Session Virtual Classes

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Leasing and Marketing When Your

World Has Gone Crazy

Keeping up with what’s what in the world of multifamily marketing can be a full-time job. With so many new and exciting technologies and programs being introduced daily, it’s easy to get overwhelmed and wonder which solutions are worth a closer look. And what about leasing? With so much competition, sales strategies should be polished. Throw the COVID-19 epidemic and it's downright overwhelming! 

During this fast-paced Speedy Session, attendees will be presented with the latest insights on leasing and marketing trends to consider. From simple customer-centric viewpoints to emerging marketing technologies, all trends that will be shared have the ability to move the performance needle. This session will generate new and different marketing solutions as well as guide deeper conversations on how the marketing world continues to change.

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Virginia began her multifamily career over 25 years ago as a leasing consultant for Trammell Crow Residential Services.  Throughout the years, she advanced her career, focusing on training, marketing and operations for outstanding companies such as Summit Properties, Watermarke Companies, and ING Clarion.  Love most recently served twelve years as VP, Leasing and Marketing for Waterton, a property management and real estate investment firm with an emphasis in value add out of Chicago, IL.

In June of 2019, Ms. Love joined Entrata, the multifamily industry’s most comprehensive technology provider as Industry Principal on the organization's executive team.  In her role at Entrata, Virginia is directly involved with marketing, product and sales as an industry liaison to advance growth and innovation strategies at Entrata.